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Foreword Tony Earl

One of the greatest gifts each of us has is our intuition. This book is about the combination of intuition, creativity and logical thinking in solving one of the trickiest problems in the development of successful courses and lessons: the problem of making an optimum choice of design for the instruction that is to be given. Our own exposures to instruction tell us that the quality of designs (didactical strategies) can and does vary greatly. There are few learning experiences that all or most of the learners involved would rate as effective, valued, liked and also efficient. There are many alternative strategies from which to choose.

A didactical design must be chosen at the point in time that Tyler (1949) could have had in mind when he wrote: ……..As the teacher considers the desired objectives and reflects on the kind of experiences that can occur to him or that he has heard others are using, he begins to form in his mind a series of possibilities of things that might be done, activities that might be carried out, materials that might be used.’

Many interacting and sometimes unpredictable variables have to be taken into account if one’s choice of a didactical design is to be an optimum one. This is so whether the design sought after is for a unit of courseware in a computer-based course in Russian, a video that has to demonstrate techniques for stopping anterior and posterior nosebleeds, instruction on avoiding conflict between police and public in ticketing situ­ations, or a visit to a museum in an analysis exercise over the style of Vincent Van Gogh. The road to finding an optimum design for a learning experience is always a fascinating one, albeit sometimes a long one.

Chapter 1 introduces you to some basics. It draws attention to the difference between didactical design decision-making at the macro (policy) level, the meso (curriculum) level and the micro (course and lesson) level. It suggests a definition for the term ‘design’ and explains the activities that design decision-making at the micro level involves. It introduces you to a special language of design, defines the term ‘learning experience’ and suggests a criterion by which the designer of a course or lesson can tell whether she or he has had success. These basics are essential for what follows in Chapters 2 to 5.

A design is first thought up and exists as a concept in the privacy of the designer’s mind. It is then worked out and given concrete form. Whenever possible the worked-out design must be tested (with the help of a representative group of learners) and any necessary revisions made before the course or lesson it steers is installed and operating in the learning curriculum.

In Chapter 2 attention focuses on the process of thinking up a design. It proposes four decision-making aids or referents that can be used to accelerate and optimize this process.

Chapter 3 explains how to give a plan, structure and strategy of instruction (a didactical design) its concrete form. It tells you how to work out a thought-up design.

Chapter 4 introduces you to eight critical faults that are often made in giving a thought-up design concrete form. These can be met during the developmental testing and revision of a worked-out design.

Chapter 5 draws attention to the role of the designer once a course or lesson is installed. It touches on the subject of ad hoc (on-the-spot) designing in response to unanticipated ,individual learner needs. It suggests four critical questions for use in an end evaluation of a design.

The Appendix summarizes the concepts and ideas that you will have been exposed to in the book. It also gives you some ‘design thinking’ to do, either as an individual reader or together with others who have also read the book.

Cases and questions are used from time to time in the text. These are to challenge your thinking as a reader and also to validate the ideas put forward about the use of intuition, creativity and logical thinking in designing courses and lessons. At the end of chapters 1 to 4 are a number of tips. These tips are drawn from practice and are relevant for design decision-making at the micro level. They have served me well over the years in my work as a course and lesson designer; I hope they will serve you too.

For Ineke, Caddi and Harriet. We learn only from those we love. Goethe

Tony Earl Utrecht, January 1987

Acknowledgements Tony Earl

In putting together the ideas in this book, I have enjoyed the encouragement and support of the Department of Research and Development in Higher Education at the University of Utrecht in the Netherlands. In writing the book my special thanks must go to a colleague — Ans Ronduite. Without the special quality of her critique and suggestions for revisions, the book would never have been completed. Colleague Jan Nedermeijer insisted on an introduction to a Dutch Publisher (J W M Baron van Boetzelaer, Director, Uitgeversmaatschappij W.Versluys, Almere) and so gave the push which started the whole process.

My interest in the use of ‘intuition, creativity and logical thinking’ in course and lesson design decisionrmaking was first kindled by my colleagues and teachers in Basic Systems Inc, New York, USA back in the early 1960s.

How to read Tony’s Earl book?

Read and study the articles Tony Earl wrote together with various university colleagues:

  1. The Complete Book The Art and Craft of Course Design, pdf.
  2. Review of Tony Earls Book by C. Kerr .
  3. The tips which resemble the way of working of Tony Earl. 
  4. Study the case studies from Tony Earl
  5. Use the tag-cloud or the search button to search for a specific concept or word.
  6. Select in the right column the chapters and paragraphs you want to read and study.
  7. Why I think the design approach of Tony Earl is worthwhile in Higher Education, video by Jan Nedermeijer.
  8. Read the foreword in which Tony Earl explains his vision.Why this website?

Why this website?

How to use the website?

Nowadays in higher education, the need for effective, efficient, valued and well liked courses is growing. More students have to follow higher education in a shorter period and the use of ICT in education asks for well-designed courses

In higher education most teachers have to develop their own courses or modules. There are no ‘methods’ as in secondary education. Sometimes teachers will use the design of courses or modules designed by colleagues. They follow the didactical design step by step with some minor changes in exercises or contents. Or they adapt the didactical design to their own specific context.
But what to do if you are not satisfied with your course design or when the didactical approach in a curriculum is changed and there are no clear cut and easy to use examples?

Tools for fast and efficient course (re)design
This website is about the book The Art and Craft of Course Design written by Tony Earl. He has written this unique book in 1987.
Why do we think it is meaningful to publish his book on Internet?

The book reflects the ideas of Tony Earl about course design. He was not a conventional education scientist. He used scientific results but he added concepts, models and heuristics to enable a systematic and design oriented approach. He forced you to think out of the box with the help of some crazy ideas like the Think Tank, the Four Referents, the Response Environment Organizer (REO) and the Melody of a Course. His tools stimulate systematic and creative thinking.
Tony Earl was considered by colleagues as an excellent teacher and designer of instruction. In his workshops and finally in his book he explains how he did the job.

One of the reviewers of Tony’s book at the time of publishing, gave this clear remark:

You need skills like formulation of learning objectives, making a task analysis, but also you should be able to use your imagination and intuition. Especially this focus on art is special and often missing in course design.‘ The reviewer continues with the remark ‘that the process, instruments and skills for the craftsmanship are reflecting the creativity and intuition are given a place in design. Concepts like art, intuition and imagination are not often used in instructional design theories. But in course design these concepts are very important.’

So…
We learned from him how to design a course in higher education which really worked. We cannot copy him, but he offers us some excellent ideas for fast and efficient (re)design of a course. We strongly believe that these ideas will help teachers to (re)design courses which fit  modern ideas about higher education but also fit their own ideas on good higher education.

July 2014, Jan Nedermeijer, Ans Ronduite and Pierre van Eyl.

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Please refer to Tony Earl.
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